Last time we heard from Casey Keller was in January when he checked in on his shoe business start-up.
Casey Keller has launched his Indie-go-go campaign to raise $125,000 to fund his shoe company. 44 days to go! Check him out here. He took my class a couple of years ago while in school and followed the pattern I learned from others: get customers first.
We can all agree you have no business without customers. They are the most important thing in business. And getting the product (or service) right is the hardest thing in business. The winning combination in start-up is to experience some pain (passion) and find joy in working on the solution to that problem. In fact, it is about the only combination that will propel you forward through thick and thin.
And Casey wanted a better shoe, found customers, beat the design challenge by working with the best in that field, and is now crowdfunding. To me the fascinating part is this "back-to-the-future" crowdfunding thing, how business once operated.
I'll participate in this to see how it works, it is all new to me. You can join in here now and get a pair of shoes at the various pledge levels at a special price... http://www.indiegogo.com/projects/kclacs-comfort-in-style You going to buy some shoes soon enough anyway, get a new pair here at a good price and be part of the start-up nation.
Feel free to forward this by email to three of your friends.
Casey Keller has launched his Indie-go-go campaign to raise $125,000 to fund his shoe company. 44 days to go! Check him out here. He took my class a couple of years ago while in school and followed the pattern I learned from others: get customers first.
We can all agree you have no business without customers. They are the most important thing in business. And getting the product (or service) right is the hardest thing in business. The winning combination in start-up is to experience some pain (passion) and find joy in working on the solution to that problem. In fact, it is about the only combination that will propel you forward through thick and thin.
And Casey wanted a better shoe, found customers, beat the design challenge by working with the best in that field, and is now crowdfunding. To me the fascinating part is this "back-to-the-future" crowdfunding thing, how business once operated.
I'll participate in this to see how it works, it is all new to me. You can join in here now and get a pair of shoes at the various pledge levels at a special price... http://www.indiegogo.com/projects/kclacs-comfort-in-style You going to buy some shoes soon enough anyway, get a new pair here at a good price and be part of the start-up nation.
Feel free to forward this by email to three of your friends.
1 comments:
Its helpful to see that some businesses have different finance needs for starting up and may need different forms of raising cash. 125k is a lot but making sneakers probably requires this for r and d. Why not just get orders from stores rather than sell direct to public though?
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