Trade Shows and Booths

Here is the PR release, in part, from the ExpoWest Organic Food Show last week:

The event grew five percent percent bringing together over 67,000 industry members, more than 2,600 exhibiting companies and the most first-time exhibitors in the event’s history. From food and beverage to supplements and beauty to household and pet products, the event provided a window into the many categories driving the growth of the global natural products industry.
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With 635 first-time exhibitors at the event, there is tremendous energy, innovation and funding surrounding food entrepreneurs today. Many Natural Products Expo West first-time exhibitors are ‘home cooks,’ passionate moms and nutrition-focused athletes who have launched their own products.
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• Labeling Transparency: Consumers are asking for transparency with regard to food/product labels, claims and certifications, including non-GMO and organic.
• Food tribes: The growing gluten-free, vegan, paleo and other special diet communities are fueling the healthy eating movement and changing the way people view food and community.

People finding problems they experience and coming up with solutions, and finding joy in doing so.  This is all very good.  Of those 635 new businesses, I would be keen for them to understand how to work a show before, during and after the event.  The show needs to be an order-writing show.  Whole lotta competition out there, and small advantages translate into huge results.

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