Saturday, May 10, 2014

Start Up Done Right - Wine by the Keg

There are so many start-ups done right, it makes me sad to see and report on those who seem to be off-track.  I want all small businesses to succeed.

Here is one doing it right, wine kegged for food service:
Free Flow Wines was founded in 2009 by two wine-industry veterans and a restaurateur who wanted to innovate beyond the bottle and give wine lovers a better glass of wine, by eliminating spoiled & oxidized wine. They developed the Free Flow Wines system, a process of kegging, preserving and serving wine on tap that has been vetted and approved by the world’s most respected wineries.
The start-up is right - passion, that is experience a problem that makes them suffer (usually in a field one loves); a solution to the problem (kegging wine for foodservice) and working on the solution gives them joy.  A home run as to motivations.  Happiness is life is ephemeral, but you can harvest much joy when you work on a project you love, in spite of the suffering (passion) that comes with any work.  In fact, joy cannot be had directly, it can only be reached through passion (suffering).

Now I think their financial backing this team is a little heavy with first stringers, but then this is the wine business, and everyone wants in.

Feel free to forward this by email to three of your friends.


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