Can you operate as B2B and B2C and online? Well, it's a matter of measuring the performance of each. Time and money and ROI. My answer is division of labor, pick a task and do it, age quod agis. this from one with the gift of ADD, but our rules reveal our weaknesses.
But it is a trick question... it assumes a business should be online at all for purposes of selling. We still have tremendous resources and efforts directed at selling online, especially by start-ups. The days where people believed online is the entire market, instant riches with no effort are over, but to state the fact that online sales is less than 6% invites instant challenge and resentment. It seems anyone with a sense of entitlement has pinned their expectations on the internet, and to state the facts is to pose an existential threat equal to the sense of entitlement. Anyone who employs the internet for sales is to some measure dealing in fantasy, and most people far more than they realize. As to business, the internet is the catalog, snail mail, yellow pages and telephone rolled into one. A huge savings in time spent on communication, yes, but a zero improvement in output quality or quantity.
Feel free to forward this by email to three of your friends.
But it is a trick question... it assumes a business should be online at all for purposes of selling. We still have tremendous resources and efforts directed at selling online, especially by start-ups. The days where people believed online is the entire market, instant riches with no effort are over, but to state the fact that online sales is less than 6% invites instant challenge and resentment. It seems anyone with a sense of entitlement has pinned their expectations on the internet, and to state the facts is to pose an existential threat equal to the sense of entitlement. Anyone who employs the internet for sales is to some measure dealing in fantasy, and most people far more than they realize. As to business, the internet is the catalog, snail mail, yellow pages and telephone rolled into one. A huge savings in time spent on communication, yes, but a zero improvement in output quality or quantity.
Far from "online is the entire market, instant riches with no effort," online B2C is a tiny market, little return and most likely loss with massive effort. Why not direct the same resources to brick and mortar B2B where the work is needed and rewarded and appreciated?
If I had to name the biggest challenge to a renaissance in small business development, I'd say it is commercial property values, and rents derived therein. Since we do not have assets marked to market, and the huge corps have unlimited credit to borrow, which in turn they use to build unnecessary towers to handle businesses losing money, crowding out otherwise viable people scaled businesses.
History says commercial real estate falls harder farther than residential. Watch for it... the bottom of the market is not low price, it is no buyers.
History says commercial real estate falls harder farther than residential. Watch for it... the bottom of the market is not low price, it is no buyers.
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