When I ask what drives the sales of $400 shoes at places likes Saks, participants in my seminars usually say "brand" or "logo." At which point I go throough a Saks catalog and demonstrate many of the companies with shoes for sale at Saks no one has ever heard of. These are new companies. I ask if these people got into Saks unknown, how come you have not? (And then I proceed to show them how.)
Comes China Daily with an article on Jimmy Choo.
Jimmy Choo has no logo or Brand identity, nor ever pushed in China. China is yet to produce a respected worldwide brand, even though it is the worlds #1 exporter. That will change. For now, there is only this logo.
Feel free to forward this by email to three of your friends.
Comes China Daily with an article on Jimmy Choo.
In over 20 years of business, Jimmy Choo has gone through various ownerships and investors. Although still alive and working, its original eponymous designer is no longer connected to the company.
His niece, Sandra Choi, who has been with the company from the start, designs the current line. The brand is now owned by Labelux, a fashion holding company based in Switzerland, which also owns other luxury leather goods companies like Bally, Belstaff and Zagliani.
Aside from never having had an "it" bag or shoe, today's Jimmy Choo makes a fascinating story because it is one of the few brands who has never aggressively entered China although it has had a store in Beijing and Shanghai for the last 10 years.
Jimmy Choo has no logo or Brand identity, nor ever pushed in China. China is yet to produce a respected worldwide brand, even though it is the worlds #1 exporter. That will change. For now, there is only this logo.
Feel free to forward this by email to three of your friends.
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