More Approach Tactics

Hey John,

Just have a question as I continue to create supplier inquiries for foods that I am passionate about. The matter is obtaining the decision maker's name so that I can send out the letter/request. When the company is big enough that their web presence only provides a general 'contact us' form. What are some tactics and methods at discovering a company's owner / sales manager.

***My most  successful tactic is to put in google the name of the company and then search after page one for human interest stories....  company leaders love press and end up in articles:

1. Johnny Saltine, and his company, is listed on the board of advisors to the Local College entrepreneurs program.

2. Johnny Saltine of  Target Company donated $5 per mile in the “Cure for Cancer” walk.

3. Johnny Saltine of Target Company leased 3000 more feet of production space and will hire 12 more bakers, according to local  biz journal.

In each case your search of the company produces the name of a person associated with a company.  BUT, these lower interest hits are usually buried in google page 5 or 6 say.  When looking, try digging deeper in the google searches.***

Would it be advisable simply to send an email to the 'contact us' email address and ask who is in charge of exporting product?

***You could, but you will probably get ignored...  you could also apply for an account as a customer of the company, and either get turned down or approved.  If turned down, ask to appeal to a decision maker.  If approved, approach your new account  manager***

Or how might I best go about it?

***Keep in mind that succeeding in getting a name or getting shot down are both tradable.  If the company is impenetrable for you, it is for others.  Then the tactic of contract baking becomes a noption.***

Thanks for exporting expertise and common sense from your brain to mine!

Steve

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