Friday, September 19, 2014

Fail Fast, Fail Early and MOQ FOB

I am delighted to see a renaissance of an idea that was once common, fail fast, fail early.  Plenty o people have monetized the idea, and I don't care how much they make as long as they spread it around. This attitude is a winner.

I am getting much traction out of MOQ FOB especially in exporting food, and area I am focussing on for now because the need is dire in that field.  But to the point, it costs nothing in time and money to decide on a product to test overseas, do the research, write up the MOQ FOB, and get it in front of a decision maker.  Order? Good, improve based on feedback.  No order?  fine, failed early, improve based on feedback.  Either way, always onward and upward.  Never a requirement to "make money now" never need to turn a profit now since there is no burn rate, and never embarrassed by being caught with "big expenses, no customers."

Jobs and Wozniack had no idea what was ahead went they introduced their, ahem, tentative first offer.  Today Apple has thirty years of history to draw on for each iteration of their product.  The start-up was far more creative and fun than now.
http://en.wikipedia.org/wiki/Apple_I
Today, predatory financing backed start-ups, ala silicon valley are making a hash of fail fast fail early.  In their version, burn rate means 'fail fast, fail early."  The more faster the burn, the more sincere the effort.  Not working out so well.  Jobs and Wozniack had no financing to get started, and you need none either.  But here is where they arrived, so far.

https://www.apple.com/macbook-air/
Remember, almost everyone who ever entered the tech industry is still unemployed, or at best underemployed.  Go for lifestyle, not money (or really, its not money anyway, but credit score.)

If anyone wants to get going in international small business immediately using this tactic, here is an online seminar available.

Feel free to forward this by email to three of your friends.


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