Thursday, October 16, 2014

Leveraging Trade Show Invites

The Canton Fair, which I've attended since the 1970s, has a promotional scheme for exhibitors:
Regular buyers are also rewarded through the "i-Share" scheme. Those who send out a total of 30 invitational mails within three successive sessions (starting from the 114th Fair) can redeem one Canton Fair Food & Beverage Coupon (maximum five coupon redemptions per session). For every 150 invitational mails sent, buyers are able to visit the Canton Fair VIP lounge. All rewards can be redeemed against the trading coupon generated by the BEST platform.
If hosting a booth at a show, certainly you ought to have clients who are visiting lined up, and might as well pick up a coffee while at it.  Funny this is reported by TASS, the name for the once Soviet News Agency.  Sanctions is causing info to bypass Western channels.

Feel free to forward this by email to three of your friends.


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