Saturday, November 8, 2014

B2B Email Campaigns a Waste

Comes a new study showing yet again email campaigns in business are a waste of money.  Yes, billions are spent on it, but by businesses whose stock price rise is fueled by funny-money FED policies.
NOVEMBER 6, 2014:
A survey conducted by Annuitas, a B2B demand generation strategy firm, has found that only 2.8 percent of B2B marketers claim that their demand generation campaigns are effective at achieving goals and less than half of marketers use buyer personas when creating their strategies.
Don't be in a false economy business or job when the correction comes.  Inability to transition is called unemployment.

Feel free to forward this by email to three of your friends.


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