Monday, November 10, 2014

Co-Branding Apple With Gay

Am I proud to be heterosexual?  Well, not really. It has never occurred to me one way or another.  It is who I am.  It does not define me, or my lifestyle.  I’ve worked in industries in which homosexuals rule, and I have noticed invariably “if people enjoy it, a homosexual was involved.”  Gays have an outsized impact on what is good, true and beautiful.  Good for them, good for us, what a struggle for them!

The media advances the image of a monolithic gay culture, the range of homosexual experience is no wider than allowed on “Modern Family.”  Very funny show. Problem is, the experience is rather wider than that.  I know as many homosexuals, happily married to women, and raising families, because they want to be happy, as I know the gay couple with kids.  They give up the gay thing to be happy, as they see it.

As to gay marriage, Gore Vidal and others have a better argument than the ones being advanced in courts, but then he was always smarter than any judge or lawyer.
“Trying to make categories is very American, very stupid, and very dangerous,” Vidal said. Categories ultimately led to the Nazi doctrine of “We don’t like your category.”
..Homosexuality was institutionalized, because it was useful for training soldiers .... You also got married to have children... It never occurred to people you would be one thing or the other.”
As far as I can tell, the gay marriage advances seem to be attendant to the growth in fascism in the USA. This is not unprecedented, in fact fascist movements have a history of a “gay vanguard.”  Fascists will use anything they can get. And that history invariably includes this gay vanguard destroyed as soon as they are no longer useful.  Tolerance of gay is no deeper than fashion demands, and its amen corner will as easily condemn homosexuals as they legalized it if it gets down to it.

(Again, never seek legalization, it only ends in tears.  Decriminalization, yes, legalization, never... always a bad policy.)

Allowing one segment of the gay panoply to destroy wedding-related business, cakes, photography, florists, and venues, (as if there are no gay providers who would take the work), battle lines are being drawn.  The definition of gay is being ever more closely associated with fascism. Picking on Christians is gratuitous since they have not stopped gays from advancing their agenda.  Indeed, when states included gay couple adoptions, the Christian charities simply withdrew from the work rather than violate their consciences.  Before there were agencies that would do gay adoptions and ones that would not.  Less choices now.

But gay fascism will not permit people to withdraw from the work rather than violate conscience.  When the florist, baker, venue provider, photographer elect to decline work, to withdraw and let others do the work, gay rights plus the state come down on the provider.  

Gore Vidal very much understood America, and he would have no part in all of this.  Reading the OUT article cited above, is a very edgy ad from Wells Fargo pitching financial services to a lesbian couple with child.  America was told in the 1930s that registering with the government by race was necessary for administering social security, the info would be secret, and never used by any other government department.  People actually believed that.  In less than a decade, the Army used the lists to round up all of the Japanese Americans on the West Coast.  Vidal knows what he is talking about when he says its very stupid and very dangerous to sign up by category.

  After fascism triumphs, they fascists will need their religious allies, but not the homosexual allies.  Christian counterattack will advance fascism.  But then the fascists know this.

Then comes this, from the CEO of Apple:
The world has changed so much since I was a kid. America is moving toward marriage equality, and the public figures who have bravely come out have helped change perceptions and made our culture more tolerant.
Net more tolerant?  Is Christian charities withdrawing from social services, florists, bakers, photographers and venue hosts having to find new work, for their beliefs, more tolerant?  
Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s made me more empathetic, which has led to a richer life.
And of course one need not be gay to achieve the same, but if he wants to credit his homosexuality with that result, good for him.  The rest of us get it through Christianity or some other means.
Part of social progress is understanding that a person is not defined only by one’s sexuality, race, or gender. 
This after defining himself as gay.  But then the whole pretense that it was not widely known that Tim Cook is gay is sheer nonsense, since it has never been a secret and nary an article discussing him has ever failed to mention he is gay, lo these many years.

If Jobs was careful of anything, co-branding never happened.  Yes, the logo was an apple, but once upon a time I was consulting on fruit exports with a major agri-firm, where a salesman took it upon himself to attempt to sell apples, the fruit, to Apple the computer company.  Get it?  Apples as gift from Apple.  I tried to explain to him the point of naming the company Apple was a tribute to the Beatles and was to eventually arrive at the point people thinking "computer" when they heard the word apple, not the fruit.  Giving apples the fruit as gifts would be the wrong direction.  His effort would get no where.  Nonetheless he pursued it.  His effort got nowhere.

An advocate of the PC platform used debate me often enough on mac v pc, and he only once had a cogent argument.  He said the mac platform was fascist.  It was the apple way or the highway.  PC allowed one to accomplish anything one likes any way one likes it on the PC platform.  No doubt that is true.  If one is a computer scientist.  I am not.  I want things to work one way, every time, with no options to slow me down.  Fascism, all integrated into one narrow system, is great in computers, in a private corporation, no doubt.  No objections there.  One can take it or leave it.  But fascism is a horrible polity, as a political system.

Who knows?  Perhaps much of Apple's success is Cook's contributions.  And maybe he is well within the gay fascist bandwidth, and hence Apple's success, along with Job’s.  I don't know, the world can be a mysterious place.  Maybe Bill Gates, always desperate to make Microsoft relevant, will appoint a homosexual as the next CEO. Copy Apple!

As I started out saying, if you like it, a homosexual was involved. And the impulse to reduce life to the confines of the dictates of a few is the heart of fascism, bundling all together in one controlled group, big government and big business. Those of us who can live with mysterious are at a disadvantage.

But Jobs was careful never to co-brand.  Co-branding Apple and gay may very well be a monumental mistake.

In any event, coordinating anything with government is a bad idea, and the history of fascism is of a gay vanguard that is eventually crushed.  To what degree is open tolerance being replaced by secret resentment as one small business after another, in a regime that already says "get big or get out" is crushed?

Gay may become synonymous with fascism. To the degree it does, we all lose.  If and when Apple begins to falter, and Cook begins to take the blame, some future Apple advertising campaign may be:

“Don’t be gay.”
Bundesarchiv Bild 102-15282A, Ernst Röhm.jpg
Ernst Röhm wearing Hugo Boss
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