Exclusives? Never! Cadbury Substitute From Hershey USA

The British actually make some good chocolate...

Chocolate in Britain has a higher fat content; the first ingredient listed on a British Cadbury’s Dairy Milk (plain milk chocolate) is milk. In an American-made Cadbury’s bar, the first ingredient is sugar.
American Cadbury bars also include PGPR and soy lecithin, both emulsifiers that reduce the viscosity of chocolate, giving it a longer shelf life. British Cadbury bars used vegetable fats and different emulsifiers.

But Hershey has a production deal with Cadbury...

Jeff Beckman, a representative for Hershey’s, said L.B.B. and others were importing products not intended for sale in the United States, infringing on its trademark and trade dress licensing. For example, Hershey’s has a licensing agreement to manufacture Cadbury’s chocolate in the United States with similar packaging used overseas, though with a different recipe.

So this is a bad deal all around...  Cadbury ought never have let Hershey control the brand in USA, for now Hershey is milking the brand and will ultimately harm it.  Word like this gets out.

If I cared about Cadbury, I'd be challenging this.  Just because Hershey says so, don't make it so.

If anything, now people will steer clear of Cadbury in USA, knowing it is just overpriced Hershey.

This does open an opportunity to do private label runs of Cadbury in the UK for export to USA... just call it Queen's Chocolate or some such...  that word too would get around.

Never allow exclusives, or if you do, they are performance based.    And the worse kind of deal is now that Hershey distributes Cadbury in USA, you cannot get Cadbury in USA.

Feel free to forward this by email to three of your friends.

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