It Does Not Take Much Design to Compete On Design

I've had tailors from Hong Kong visit Ms. Yang's boutique and express amazement at her entrepreneurial acumen.

Her self-named store on Fourth Avenue in downtown Seattle, which sells her evening and bridal designs, opened in 2000. Since then, Yang's designs have earned her a successful business and recognition. She has been named Best Couture Dress Designer by Seattle Bride Magazine for twelve consecutive years and was awarded Nellie Cashman's Women Business Owner of the Year award.
Although Seattle is not known as a fashion mecca, Yang decided to start her fashion career in the city where she grew up and lives with her family.

Her "offer" is surprisingly simple, and I won't spill the beans, but the lesson is eternal: it does not take much to achieve "unique" and compete on design, not price.

Don't overthink your offer, and test it as soon as possible with customers.

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