Samsung and LG are two Korean companies battling for market share in the home appliance business. Lawsuits are a-flying over trade show sabotage in Berlin.
I see this more and more, anyone in a booth needs to be trained to sell, and if not repel, any visitor to a booth. I guess I am the only one who remembers how to run a trade show booth.
Now since it is all about finance, not innovation, no one cares anymore.
The finance thing is ending, in Greece. Proper trade show management will come back.
Feel free to forward this by email to three of your friends.
He can be seen pulling down on the door of one refrigerator hard enough that it swayed -- all while Samsung promoters were watching from several feet away, according to LG.How did anyone get into a booth without being qualified first, let alone be free to damage samples? "Salespeople" stood by?
I see this more and more, anyone in a booth needs to be trained to sell, and if not repel, any visitor to a booth. I guess I am the only one who remembers how to run a trade show booth.
Now since it is all about finance, not innovation, no one cares anymore.
The finance thing is ending, in Greece. Proper trade show management will come back.
Feel free to forward this by email to three of your friends.
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