Sitting at a table, circa 1977, in China, next to a 3M Corp executive, I was introduced to the import ot export tactic. 3M ws building a relationship in China by importing from China first, set up a flow of goods, and then use that path from powers that be to USA to reverse the flow from USA to powers that be in China.
It's an excellent tactic, and I've advised USA beverage companies for years to use it. Sadly, in the case of wine, the business rationale is the tax write-off and subsidy in USA, not to build viable markets.
The Japanese are using it to break into the USA Whisky market:
Feel free to forward this by email to three of your friends.
It's an excellent tactic, and I've advised USA beverage companies for years to use it. Sadly, in the case of wine, the business rationale is the tax write-off and subsidy in USA, not to build viable markets.
The Japanese are using it to break into the USA Whisky market:
Since then, Suntory has shipped more bourbons — including Jim Beam and Maker’s Mark — into Japan, while also planning to bring Japanese beverages, such as Hibiki Japanese Harmony, to the U.S. later this year. The import-export strategy hinges on introducing the Japanese to American bourbons, while also convincing Americans to think of Japanese whisky as more than just the inspiration behind a humorous scene in a Coppola film.If there were a true economy wine company in USA, they out to use the tactic to break into the China market. As far as I know, no one is yet employing it. I have a .pdf from my class if anyone wants to learn about that.
Feel free to forward this by email to three of your friends.
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