Friday, July 17, 2015

Are Trade Shows Relevant?

Of course, they are critical to success, but people have lost the art of working one...  this articles gets a bit at it, but then the comments really pay off -

1. if you expect to do business at a trade show, then book sales meetings in advance.  Don't expect the show to be a success based on traffic.

2. Confiscate all communication devices from staff while on the floor.

3. Sell properly - "approach, qualification, agreement on need, " etc.  If you have not determined within ten seconds whether you are speaking to someone who is ready willing and able to buy, then you are wasting your time at the trade show.

4. Small booths are the most interesting (because they have new product.)

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