Friday, August 14, 2015

Trade Shows In A Changing World

Trade shows have become big, bloated affairs, attracting non-buyers with swag, and charging too much to do too much.  The EZ mal-Credit economy has allowed people with nothing to really offer talk to people with no customers and then of course there are the subsidized booths which congregate people by country instead of offerings.  This is breaking down especially in the hyper-specialized shows.  Now comes a new show selling everything in one show  Is this a regeneration of the trade show going on?  From Miami:
The newest addition, the Miami Wholesale Show, just completed its second year and is heading into its third. The Asia America Trade Show is from September 27-29, 2015 and the Miami Wholesale Show is from May 26-28, 2016. Both shows will be held at the Miami Beach Convention Center, with an average of 6,000 attendees, more than 224 exhibitors and over 65,000 square feet of exhibition area. For 2016, exhibition space will be doubled. Major companies such as Kole Imports have been exhibiting for five years, as well as many others. Asia America is the major wholesale show in South Florida, getting bigger every year. “We will be setting new attendance records over the next few years. We invite wholesalers and distributors to come experience our shows,” said Michael Finocchiaro, President. “We have got big names that have been with us over the last six years developing the market, and now they have established a large foot-hold. As a result, they have acquired many new accounts.”
Occupy Hong Kong, was disruptive of business in Hong Kong, but apparently not its trade shows:
The Hong Kong Exhibition and Convention Industry Association (HKECIA) surveyed organisers of 101 trade shows with net floor space larger than 2,000sqm.
“In 2014, exhibiting company numbers, visitor numbers, and rental revenue generated from exhibitors were all positive, especially for exhibiting companies and visitors from outside Hong Kong,” said HKECIA chairman Javed Khan. “This is an excellent testimony of the trust that is placed in our city’s capabilities in a time of global economic uncertainty.”
Learn to work trade shows well.

Feel free to forward this by email to three of your friends.


Anonymous said...

Department store results imploding:

Is there specific sales data for high-end, specialty stores?