Your success depends on trade shows, for they are the most efficient test of your hypothesis. Yet, they need not be too expensive to attend. Where most others are forking over $20,000 for a show, you can have your own booth all-in for $8000, or share one for $2000, or get a sales rep and pay nothing. I have a .pdf decision tree on this, and feel free to email me for that. Here is an excellent and comprehensive list of trade-show related expenses, for which to budget.
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There is much more to a comprehensive trade show exhibit budget than you’d expect. In order to stay within budget and avoid the potential cost overruns, let’s take a closer look at some line items that must be considered in a well-planned trade show budget:What I like about this list is since it is so thorough, you can wittingly decide what not to spend, and then decide how to cover that decided lack.
Feel free to forward this by email to three of your friends.
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