Wednesday, September 16, 2015

Get Your Product on QVC

And go out of business.

Take your product on a home shopping channel and sell out in a matter of minutes — it’s the dream of many entrepreneurs.
...
A home shopping appearance is also a way to advertise to a large audience. QVC says it reaches nearly 100 million households in the U.S. and 300 million worldwide through broadcast, cable and satellite programming. QVC rival Home Shopping Network says it reaches 95 million U.S. households, and Evine reaches 88 million.
About 850 to 900 products appear on air on QVC weekly. The company’s website, qvc.com, also sells tens of thousands of products.

A small business will be trying to finance, manage and maintain a outsized sales run, a pig through a garden hose.  Your margins will be nil and the only people making money will be QVC.  Stay away.

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Monday, September 14, 2015

How to Play Cheap Ocean Freight

So the “bad news” is shipping and trucking prices are falling as less is being shipped.  Bad for whom?  Not bad for we at the small business level who compete on design, not on price.
Sooner or later, businesses will try to whittle down their inventories, either by selling more or by cutting orders – and the first just isn’t happening to the extent needed.
The bad news hammers Walmart and big business and those holding stock therein (your pension).  Not that shiiping costs ever was much of a factor in international trade, that is to say, the component cost of freight is not enough to make any difference in the final price even if shipping swing 20-30% of cost over time.  Freight at $6.50 instead of $5.00 on a $100 item is no big deal.

The big deal is people are not as much buying the junk they were before.  The good news is the retailers big question is what is next?  So they need to test new ideas.  This is wonderful for we at the snall business level, for we can offer those fast and furious, and we can afford to fail fast fail early.

Who cares if buyers are cutting back on their purchases.  I’d cut back on junk not selling too.  Any buyer smart enough to cut back heading inot this Christmas season, by say 20% of a million, or $200,000 is going to hurt big importers/manufacturers, suppliers, of more commodity items.

On the other hand, those same buyers will have extra OTB to search and lern new trending items, that means money to test your ideas.

CAUTION: If any well-established firm places a large order with you on a new item, refuse it!  They know they are going out of business. They are making you a unsecured creditor on whatever dollar amount you ship them.  They have zero intention of paying you, and if they can double their money, or merely sell your goods 5 cents on the dollar, they don’t care, they will not pay you.  And you’ll come up with nothing.  Seen this 100 times.

Legitimate buyers will first ask “what is new?” (you) and next “What is your minimum order?” (your lcl moq fob.)  If your offer meets their OTB plan for new, you have a compelling case for them to buy.

Learn more about OTB here... know how buyers work so you can know how to get them to buy...  attck their buying plan


All this is covered in my classes, click the upper right links to some classes, or email me for more information.

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All Hail Uruguay's Future Economic Prosperity

Uruguay has bailed out of TiSA, and note the new word:
While Uruguay is the first participant in the TiSA talks to abandon the on-going negotiations, at an earlier stage when the plurilateral talks’ idea was broached in 2012 by the so-called Really Good Friends of Services (RGFS), Singapore – which was part of the RGFS group – withdrew as soon as the sponsors (Australia, the United States and the European Union) outlined their ideas.
Plurilateral?  Free trade is always unilateral, it takes nothing to explain it.  Fifty countries getting together and making a whole set of new rules is hardly free trade.  Good for Uruguay!

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Con Job: Alibaba a Year After IPO

Confidence artists (con men) make sure the victim has confidence in themselves.  In this way, when it goes bad, the victims blame themselves.

I have had countless people tell me business is different now since you can risklessly find products on alibaba, sell it on amazon, pay through paypal and sit back and make money.

OK, show me one person on the planet who is supporting a family doing that.

Crickets.

I have had nothing good to say about alibaba ever, and you can track that here:

http://hbhblog.blogspot.com/search?q=alibaba

Now as alibaba heads the price direction it ought to, we have this quote from the CEO:
“Today what we got is not money,” CEO Jack Ma said that day. “What we got is the trust from the people.”
spoken like a true con-artist.  When Hong Kong refused to allow alibaba to list oon their exchange, what did that tell you?

Once you elect to maintain integrity of definition on economics, such as the definition of money, credit, etc...  it is very easy to see what is going on.

First get the definitions right.

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Booth Design: Less is More

You never want swag hand-outs in the booth, and this writer intimates what I say, and that is make you give-away useful, like your LCL MOQ FOB in writing.  He has a good overall set of principles here.  The booths I design follow these principle.

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Sunday, September 13, 2015

Lending Credit Instead of Money

Here is a clear explanation of how we got into this economic mess.  Note the scare quotes around the word "money."  The problem is known, too much claim on too little asset, but the specific solution, return to asset-backed non-interest industry, is not stated.
When the Chinese voluntarily entered the scheme of getting paid in non-redeemable claims to non-existent US manufacturing output the edifice took on a whole new dimension. The paradox of accepting these claims is so absurd simply because had China and the vassal states not accepted them, they would continue to be money good; securely backed by a healthy manufacturing base. It wasn’t until the Americans were free to issue unlimited amounts of ‘dollars’ that these claims lost their soundness in a rambunctious belief in the never-ending global supremacy of US manufacturing.
But Boeing is shifting production to China.  We no longer make toasters or shoes.  We are a service based economy, managing all of the pretend assets, or serving coffee to those who do, and it is failing.
This brings us back to the previous post, where we suggested the end-game will be one where global manufacturing powerhouses such as China, Japan and Germany will discover their overexposure to exports to the same extent that the US is overexposed to its service sector. As Americans start to save more, invest it domestically and rebuild their manufacturing base global exporters will be forced to do the opposite. Needless to say, this change will not come voluntarily, but through recession, financial crisis and necessity. Excesses must be liquidated at some point, no matter.
Exactly, but does everyone (anyone?) understand the nature of the savings is non-usury, asset-backed credit extension?  That investment is in a family-owned toaster factory?  USA cannot make this transition as long as its rules and regulations, patterns and practices in law and culture is "get big or get out."  We subsidize an army of lawyers who work to protect the Gates family fortune from market forces, and then another army of lawyers to assure small businesses cannot continue, if one manages to thrive, after the founder dies.

The writer is clearly using a pseudonym, but here he repeats and awful error:
Modern monetary policy thereby violates the most sacred principle in a market based economy; namely that production creates its own demand. Only through previous production, either your own or borrowed, can one express true purchasing power on the market place.
Say never said that, Keynes said Say said it.  But that error is posited just before this:
The central bank does not need to worry about such trivial things. They can manufacture the medium of exchange at zero cost and express purchasing power on the same level as the producer. However, consumption of real goods and services paid for with zero cost money must by definition be pure capital consumption.
Ungh....  a true believer in usury.  "The problem is zero cost money."  Credit is tally, not medium of exchange, and zero cost credit is healthy, if asset backed, and harmful when not.  Also harmful, if there is interest involved.  Once someone accepts interest as legit, it is impossible to arrive at a sound plan for recovery.

But this is good:
In its final stage, investment give way for speculation, and suddenly finance is the most important industry, pulling the best and brightest away from every corner of the globe, just to find more ingenious ways to maximise capital consumption.
It al depends on how you define wealth, and the reigning definition is the wrong "personal accumulation."  He goes on in the fourth segment to make some definitions: productive debt, counterproductive debt and destructive debt.  Again, in economics, people are constantly making up definitions on the fly, confusing readers and getting nowhere with their arguments.
Throughout history the US economy used to be leveraged, on average, 1.5 times GDP; total credit market debt fluctuated more or less within a tight range of maximum one standard deviation from its long term mean. Prior to 1971 the only time debt levels really got out of hand was during the Great Depression on back of a 45 per cent decline in nominal GDP. Total outstanding debt, in dollar terms actually fell by 12 per cent over the same time span.
This is a good review of who what where when, but the problem is again, once one accepts usury as legit, it is impossible to work out a solution.  C'est la vie.

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