Wednesday, September 16, 2015

Get Your Product on QVC

And go out of business.

Take your product on a home shopping channel and sell out in a matter of minutes — it’s the dream of many entrepreneurs.
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A home shopping appearance is also a way to advertise to a large audience. QVC says it reaches nearly 100 million households in the U.S. and 300 million worldwide through broadcast, cable and satellite programming. QVC rival Home Shopping Network says it reaches 95 million U.S. households, and Evine reaches 88 million.
About 850 to 900 products appear on air on QVC weekly. The company’s website, qvc.com, also sells tens of thousands of products.

A small business will be trying to finance, manage and maintain a outsized sales run, a pig through a garden hose.  Your margins will be nil and the only people making money will be QVC.  Stay away.

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