Sunday, January 17, 2016


The HKTDC is pushing LCL MOQ FOB with a $10 credit to anyone placing orders through their site. Now, the $10 is pointless except as a marketing gimmick, something I used once.  I sent out a survey with $1 bill enclosed, saying "Your time is valuable, and this is not enough, but I need your views..." Of course, the $1 self-selects and skews and thus invalidates a survey, so don't do it.

The $10 plus LCLMOQ FOB (which is nothing new) promotion also suggests excess production and inventory.  Ignore the products upon which small minimums and cool design (to you) are offered.  These were called forth during bubble economy.  There will be no good market, except in dollar stores.  You'll buy these for $2 and sell them for 20 cents.  Don't do it.

I cannot tell you how many times I say "don't do it" people do it, and then come back and say "Gee, it did not work out."  Your first loss is the best one.

This promotion screams overcapacity, a  deflationary event.  While the suppliers will urge you to take their problems off their hands, get past that to your designs produced.  These are really most welcome.

Feel free to forward this by email to three of your friends.