Tuesday, April 5, 2016

What Happened to Hointer?

Driving past the Hointer retail store it looked closed down.  I gave it no marks when it first opened, so I went to their website to see what's up.  You'd think the CEO ran Amazon for all the PR and speaking engagements she has.  You'd think the website would mention where the store is located if they keep mentioning a store.

But they are pushing consulting now, based on their own "popular Seattle store."

At least they are doing it right, now, that is testing with pilot projects and studying.  I wonder though, if they know how to control for variables, or are cold blooded enough to admit past mistakes.  If they knew how to design a valid study, and test reliability, they would have done that first, without blowing 5-10 million.

Maybe now they do.

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