If these corporate giants can't crack China, then what chance is there for the rest of the business world? Well, somewhat unusually, the Chinese export market seems to be best suited to mid and small-sized businesses. The same Chinese middle class that is shunning Amazon and eBay is going crazy for Tyrells Crisps and Jack Wills.What do you think I've been saying? But it is not only China, what I teach works anywhere, anytime
Tangle Teezer, a medium-sized British company selling bespoke hairbrushes, has achieved unprecedented success, with China becoming its second most profitable market after just three years of exporting. Similarly, Suffolk-based brewer Greene King has seen demand for its beers skyrocket in China, with a 16 fold increase in orders in 2015.
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