When I began teaching small business international trade over 30 years ago, I distilled what I had learned from others the previous decade, what I had done myself on their advice, plus over time, feedback from past participants in my seminars.
There is a another giveaway in these conversations, people will talk about "my company" intimating they have a business, that is to say, customers. In fact, as noted, they do not have customers. What they mean is they took the time to see a lawyer, hire a CPA, had a logo and website developed, get all sorts of licenses and what not, to establish a business in legal and accounting form. I marvel that they actually did all that work, wasted the time talent and energy, before they had any customers. Can't it be used when you have customers? Maybe, but the time spent on that delayed the discovery of customers.
It’s easy for entrepreneurs to become so focused, so wrapped up in their own vision, that they lose perspective. That’s actually one of the key benefits to seeking venture capital from firms that know your target market: they give you feedback and validate your strategy.
The last link on the google first page is to the website of one Don Silver:
Don Silver – Luxury Vagabond, world traveler, entrepreneur, big thinker and writer of thought provoking articles.His reason is the odds are against you, so essentially he advises you to get good at marketing. OK.
I am glad to have the reason I rooted out affirmed far and wide.