Trade show company Messe Frankfurt, organizer of Texworld USA, will launch a new high-end, off-price trade show in New York next year.High-end, off-price is a contradiction in terms. It means some high-end wholesale players are dying out, so they will milk their brand at retail discounters. Note the article does not name any names, but an entire show means a whole lotta dinosaurs see their ice-age coming.
Boulevard Prêt-A-Sale will bow March 21-23 at the Javits Center in New York. The debut show will focus on menswear, but for the second edition in October, men’s and women’s apparel, accessories and footwear will be added.
Messe Frankfurt has teamed up with fashion industry veterans Arnold and Bruce Zimberg to launch the new show.
“The retail industry is in a state of tremendous change, with shoppers looking for value more than ever before, and retailers looking to provide them with the best products available,” said Arnold Zimberg, in a Messe Frankfurt statement.
This again is great news for start-ups. Whatever brands opt in for this show will become anathema at the true high end boutiques and dept stores, meaning a vacuum you can fill.
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