Saturday, September 3, 2016

Incoherent Advice

“To attract consumer demand, Cambodian products should be unique and also be competitive in their pricing,” he added.
Well, if it is unique, what is the basis for competitive price?  if something is unique, to what can it be compared?  How is the advice paying off?
According to figures from the Thai embassy in Phnom Penh, bilateral trade volume between Cambodia and Thailand was valued $1.4 billion in the first four months this year, a 20 percent decrease compared to the same period last year.
Aha.  Perhaps another tack is indicated.  If you compete on unique, design, creativity, niche... then you do not have to compete on price.

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