Saturday, October 15, 2016

Trapped In Business Fantasy

The number one reason people go into international trade is the travel.  The number one complaint of people in international trade is the travel.

That is the least of the problems.  An extremely common problem is people having an idea of international trade that is a non-starter.

Peter Drucker captured the problem when he cautioned against organizing around the resource instead of the customer.

Indeed, as people tell me their plan for international trade, if it does not start and end with customers, I am anxious, for by default they have some resource around which they are organizing.

On the other had, getting on the road to thriving in int'l trade is easy enough.   Just start and end your idea with the customers, and everything else falls into place.

Feel free to forward this by email to three of your friends.