That is the least of the problems. An extremely common problem is people having an idea of international trade that is a non-starter.
Peter Drucker captured the problem when he cautioned against organizing around the resource instead of the customer.
Indeed, as people tell me their plan for international trade, if it does not start and end with customers, I am anxious, for by default they have some resource around which they are organizing.
On the other had, getting on the road to thriving in int'l trade is easy enough. Just start and end your idea with the customers, and everything else falls into place.
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