Pop Quiz

Anyone want to try to answer this? I have an answer, but let's see if you
remember from the class what the answer is....and remember to hit your "reply
to all" button so that everyone gets your reply..
****
John, A quick question on your response to the following question:

* The readings speak of suppliers who want to build markets in the US and
thus have a strong interest in working with you if you have that
innovative, problem-solving product. So, how do you PROVE to a supplier
that there is a demand in the US market for your product idea? Are mere
coversations with retailers enough? Is there a way to document the demand?

Your answer was:
***These suppliers are fielding inquiries from all over the world, yet they
have X amount of production capacity. You have to win some interest. No,
"mere conversations" are not enough... a series of conversations that lead to
various retailers telling you "it is a good idea, it does not exist..." This
series of conversations, documented in notes, is the basis for you requested
samples, only samples, made to further test the market. If the samples are
approved and confirmed by buyers, then, as we will see, you will seek to gain
enough orders to cover the supplier's minimum order requirements. And since
most suppliers overseas know most retailers in USA in their area, if anyone
wants to check up on you, they will call or email each other****

My point:
If the suppliers know most of the retailers, and they know what you want
designed because you have told them and they know with which retailer/buyer
you are talking to, why wouldn't they just cut you out and deliver
directly to the retailer? This could happen in the process of checking you
out, when the supplier is talking to the retailer/buyer.

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