Wednesday, June 9, 1999

Re: Worldtrade Course- Part 2

Ooops..that first email got away....to continue..

This is what I would do:

Do nothing else except get a customer in Egypt who wants your product. Then,
you must ask that customer every single question you have asked me. The
customer's desires and answers are the only ones that count.

You can be assured nobody can anticipate what a customer wants. If you get
exclusives, make labels, etc before you have a customer, you will have to go
back and makes changes, instead of doing it right the first time. Going back
and making changes is a burden on those the second time around. You surely
can get it right the first time around if you first have a customer advising
you.

John


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