Mr. Spiers:
I have two ideas for products - one is a "clutter" organizer that
sits on a computer, and the other is a better design for a booklight.
First, what retailers should I approach regarding the organizer? I
believe this would be appropriate for a mass-market retailer like
Best Buy or CompUSA, but I can't think of an upscale computer
accessories retailer besides ThinkGeek.com, which is web-only. Any
thoughts or recommendations? (I live in the Seattle area.)
Second, would the organizer and the booklight be too "far apart" in
terms of a market? You have recommended selling products in the same
industry so the importer doesn't create a new sales organization for
every product. I'm guessing the answer is to simply ask the
sales reps, but I'd like your opinion.
Thanks,
Andrew Ittner
Thursday, April 4, 2002
Finding customers for computer accessories
Posted in Business strategy by John Wiley Spiers
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