Tuesday, April 2, 2002

Wall Street Journal Catches Up

Folks,

I think you've heard this before, as it relates to whom we sell, but it seems
the Wall Street Journal has finally gotten the news...

***

"Millions of Americans who once made up the vast middle of the nation's $7
trillion consumer market are migrating upscale toward premium and luxury
goods," reports the Wall Street Journal. The middle-market is disappearing
say
retail analysts. It's either Wal-Mart or Neiman Marcus. If they can afford
it,
people want the top brands.

Personal savings rates are at their lowest level since the Great Depression
while
luxury brands - such as BMW and Mercedes - are hitting sales records.

***

John


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