Re: [spiers] Computer Product Innovations
Sorry about that, I have recognized eight problems, I have one solution
for each problem. So, I have eight ideas all together. I want to go
directlly to the purchasing agents and ask if they have any of these
products, if not do they think these are great ideas and would they purchase
the products if they were manufactured.
Well, if all eight solutions would sell to the same custoemrs, then it sounds
like you have a "product line." Good start!
It sounds as though the product is more industrial in nature if you are planning
to go to purchasing agents... in any event do you know the "buying process" for
the industry you are eyeing. In the book I graph out gift&housewares iindustry,
can you yet do the same for yours?
Once you can, you can extrapolate where you should begin in your approach... to
whom should you ask if "these are a good idea and if they exist" acting as
intially, the customer you truly are.
Each step builds on the other, so make sure you are approaching the right
people.
Now, as a practical matter, by going directly to any purchasiing agent
immediately and pitching your product, you will likely get an immediate (and
final) yes or no. This can be useful if you need one, but to my mind, there is
no solution that cannot be improved upon, so the more circumspect approach is
the more fruitful.
john
Tuesday, November 4, 2003
Computer Product Innovations
Posted in Business strategy by John Wiley Spiers
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