Thursday, November 10, 2005

Florida Fashion Focus

Re: [spiers] Florida Fashion Focus



Does anyone know any independent reps for shoes or has relationships
with
buyers that buy shoes?


--
Kenny Tang
nomoreoutside4u@hotmail.com


This is a challenge, since it appears you are selling shoes that
already exist, putting you in the position of selling available shoes,
too. This then limits your efforts to competing oon price, which is a
game we cannot play at the small business level. Even if you have a
great price on a popular shoe, the buyer will just use your bona fide
offer to get the regular supplier to match your price.

If on the other hand, your shoes are of a new style, then they were not
developed in concert with the buyers, by means I lay out in the book
and the classes. This of coourse leaves you looking for buyers, which
is something better had BEFORE you get your samples.

In the case of a new design that is not yours, not developed in concert
with buyers, instead of trying to get reps for your shoes, simply walk
into Nordstroms or other upscale shoe stores, and present yourself as
someone with an opportunity to sell these shoes, not looking for an
order, just looking for frank feedback. "I found these shoes in
country X, I think they are wonderful... should I be importiing these?"
See what they say... you get frank feedback, you may get to buyers
too, and if they bless it, you can proceed...but get working on new
designs right away. New designs are the only thing you get paid for.

John


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