Manufacturing country as a selling point

Re: Manufacturing country as a selling point


Just an aside on this topic.

Leica's digital cameras are manufactured by Panasonic - in Japan. And
Panasonic branded digital cameras feature Leica lens. Branding is a
complicated business.

Jesse


> Which is why we have to do the hard and fast research, and find out
> what everyone believes,
> as proved through actual trade patterns. Perceptions change, such
> as "made in Japan" was
> once a warning label, but now means quality. Leica cameras still
> command a premium,
> although Japanese cameras are better.

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