Protecting Design

RE: Re: [spiers] Re: Holisitic Pet food

Olivia,

I used to work at Whole Foods here in New York. If you want them to take your
pet food, you should do what Jon suggests and talk to your customers (i.e., the
stores/buyers). Whole Foods stores are broken down into different departments.
Pet Food is sold through the Grocery department, so you'll want to talk to
someone there. Ask for the Team Leader (Whole-Foods-speak for manager). You can
also go above them and seek out the regional Grocery "coordinators." They
oversee all the grocery departments in their respective region (Mid-Atlantic,
Southwest, Florida, etc.).

Keep in mind, Whole Foods will only sell food that is "clean"--i.e., that has no
trace of any artificial ingredients, whether colors, flavors, stabilizers, etc.
Also, if you persuade them to take your food, prepare yourself. The volume can
be huge, depending on how many stores are interested. There are small natural
foods companies that have been made by Whole Foods. This can be a curse as well
as a blessing: I've heard rumors of companies that couldn't manage the sudden
huge upswing in volume and ultimately went out of business (after spending lots
of money re-tooling).

Hope these thoughts help a little.

Best regards,

Josh


To: spiers@yahoogroups.comFrom: nengfisher@yahoo.comDate: Thu, 18 May 2006
09:29:44 -0700Subject: Re: [spiers] Re: Holisitic Pet foodThis is my goal. I
have given the product to my friends and the local vet gave me the permission to
qoute as recommending the recipes ( also have recipes for dog and cat weight
reducing, and pets with certain illness such as kidney failure , CHF..as my dog
was suffering from this). My friends dogs love it! But I am researching how
to market it in a way that big franchise like WildOats would carry it (i.e.
labeling requirements). Any suggestions and recommendation? Olivia-Las
Vegas ---------------------------------Love cheap thrills? Enjoy

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