Friday, May 19, 2006

Protecting Design

RE: Re: [spiers] Re: Holisitic Pet food


On Thu, 18 May 2006 22:31:20 -0400, "Joshua Samton" wrote
:
There are small natural foods companies that have been made by Whole Foods.
This can be a
curse as well as a blessing: I've heard rumors of companies that couldn't manage
the sudden
huge upswing in volume and ultimately went out of business (after spending lots
of money
re-tooling).


***
By "made" above I think you to mean 'became established". Indeed, Joshua, those
are not
rumours, that's how it very often goes. Ask any accountant, "increase sales
big, go out of
business." Whole Foods was once small... today there are thousands of small
"whole foods",
in Seattle PCC has I think five stores, and a fiercely loyal customer base.

One's job in going into an industry is learn who the players are, and start
solving problems.

John


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