It has dawned on me that people are always looking for trends, rising waves they may be able to catch on the way up or before the wave breaks and earn wonderful profits. Well, business ain't surfing. When I read articles, such as this one on high-end whiskeys, or whiskys if you are Scottish... I am not interested in whether it is a trend or not, but what pattern is playing out. if you do not love booze, then who cares if there is a trend or not. Whether you love booze or not, the pattern playing out is useful information.
If you do love booze, whether or not a trend is underway does not matter, since your business is real and will perform trend or not.
Studying trends for market information is a waste of time.
Wednesday, December 3, 2008
Patterns, Not Trends
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