Focus and Win

To launch your business, it is good to check your focus:  forget about how much money you can make, concentrate on getting enough orders from your customers to cover your supplier's minimum production run requirement, in a workable amount of time, profitably.

If you worry about any picture bigger than that, you may freeze from fear or indecision.  Keep it simple, focussed and direct.

When Steve Jobs started Apple computer, the idea of a micro-computer was a kids toy, silly.  He did it because he loved it.  Mircocomputing was a passion, caused him pain, and working on the problems gave him joy.

Today Steve Jobs is a telephone salesman, a profession that did not exist in 1976, so he could have never possibly imagined that in his future.

Don't worry about the future, just get to milestone #3 (enough orders from your customers to cover you supplier's minimum production run requirement, in a workable amount of time, profitably) and then repeat as necessary, ever improving your offering.  After 30 years, like Steve Jobs, you look back and say "I had a career!"

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