Branding

Although I am adverse to spending money as a start-up on brand, logo, image and all that, I am not against it.  Obviously it is cheap and easy to name the company after yourself, which can be used forever, as in Boeing, Calvin Klein, Siemens and Gump's.  When you grow, after you have grown, I understand branding can be powerful, especially in cross cultural milieu, such as Hong Kong.  Here are some points from one legendary Hong Kogn based graphic dsigner:

My client – who are they really? 


Who are their audiences? 


How is the client perceived? 


How do they want to be perceived? 


What’s their history? 


What makes them unique? 


Where do they want to go in the future? 


Starting out, even though you may not higher a graphic artists, you might want to copy out and answer those points.  It is not too early to start.  Here is the whole article.

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