Friday, September 17, 2010
Iconography
I took a delightful class in renaissance iconography in college, and became attuned to spotting images in art and ads that have meaning. I saw an Apple computer in an ad, and I looked closer thinking Costco was now selling Apple products... yippee, lower prices on multipac iPhones! Alas, it is not so. This has got to be the crudest collection of images in support of a product... it came in an ad from Costco along with pool tables and motor oil. See if you can count all of the impertinent associations to serve this ad. They are subtle. Some are repeated, so count them as one, there are at least eight. Otherwise, the ad makes no sense whatsoever.
Posted in advertising by John Wiley Spiers
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