I think it was in the 70's that Braniff was criticized for using double entendre in advertising airlines. Here are four airlines today, advertising under the "sex sells" rubric. According to David Ogilvy on Advertising, sex gets views, but not sales. It is interesting that these competing ads come from four countries and seem to reflect, to my mind, the culture of each, or at least a typical component. In order of sophistication, or ahem...:
Cebu Airlines
Air New Zealand
Virgin Airlines
AviaNova
For you weekend entertainment. On a didactic note, never spend a penny on advertising until you have read Ogilvy.
Saturday, October 2, 2010
Braniff Airlines... We Move Our Tail For You!
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