In this ad Virgin Airlines makes light of the full body death-ray scans some airports are using, and the Italians have since banned. The economic model of the airline industry is such that it has never turned a profit since it was initiated in the 1920s. Massive subsidies and wealth transfers from the poor and middle class to the rich has made some particular airlines turn a profit, but not from raw business acumen or serving the customer.
What few people realize is the travel industry depends on government worker travel to sustain its size and profits. Small businesspeople generally are too concerned with sustainability and customer service to bother with such ephemeral aspirations as sexuality connected to air travel. This ad is clearly to attract the automatons who travel on govt and big business vouchers. I cannot imagine anyone serious finding Virgin Airlines an attractive offer.
Saturday, October 2, 2010
I Won't Fly Virgin Now
Posted in advertising by John Wiley Spiers
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