Friday, May 20, 2011

Talk to Two Customers, Call Me In The Morning

I'd like to make an observation about being self-employed.  Now this just may be peculiar to we who have the gift of ADD/ADHD, but my heart and mind soars from the depths of discouragement to the heights of bravado, in spite of the fact that I know it is never as bad or as good as I think it may be at any given extreme.

One thing you learn is to just accept the feeling, but don't really act on it.  There is always, though, something that can get you grounded and balanced again: marketing.  Forget about what you are feeling, and just get your product or service in front of customers.  Their sober assessment will get you back on the straight and narrow.

It does not matter where you are in the process, at any point you can speak to customers, whether you are in the beginning, where you are still a consumer, or you've made the switch to where you are now a producer.  No mater where you are in the continuum of building your own business, contact with customers is always edifying, one way or another.


1 comments:

Callum said...

I don't think that's ADD. I don't have ADD but feel that way on a daily basis. I think it's just the human condition, amplified by the fact of being self-employed and therefore not being able to rely on a steady paycheck.

Great advice because it's so true. Just focus on get product into the customer's hands and everything else will take care of itself.