Emanuel checks in before attending a show....
Dear John,
I am planning to have a few products introduced into the market at the San Francisco International Gift Fair, in February 18 to 21.
***It is a fun creative show...***
Do you have your products displayed there? What other trade shows would you recommend besides this and the ones on urban-expo.com ?
***No, I am working on projects relating to free trade in education worldwide, but as to your other question, go to the shows the best reps attend... be repped at those shows, never have your own booth.***
How is the cohort you chose to help with developing products doing?
***they are on holiday hiatus... it is interesting to me, but I am working with social media and a game designer to work out a way to get people to keep going... we’ll see...***
I have a few other questions in regards to samples and independent sales representatives:
-What do you do when a portion of the territory of different sales representatives overlaps?
***He who writes the order gets the commission.***
Also, can you choose to be represented by let's say 10 sales reps in the same state?
***Well, I cannot imagine any rep who would agree, and this would be confusing to the retailers... ***
-Rather than ask retailers for who they think is the best independent sales representatives, isn't it better to go online and check the websites of the leaders in the gift industry, where they usually list their sales representatives? Same with retailers where they sell. They sometimes list these too.
*** I don’t think it is better to read websites since the “leaders” make the websites... much better to talk to actual buyers who they like best...***
-Do you think it would be a good idea for me to both have independent sales reps and also look for retailers myself?
***You won’t have time... you start by looking for retailers yourself... (to get idea feedback and references to reps) but ultimately all sales are by reps...)
-If you choose to sell online (I know you don't agree with this), do you have to share the profit with the sales rep from the state the purchase was made?
*** Sell to online stores, never sell through your own website. Mustn’t compete with 96% of the market, for a mere 4%... let the reps get you online stores, and then treat those online stores like any other customer.***
-Can you change your reps, or once you get big enough, can you have your own sales reps?
***Now, if you got big, why would you want to change reps? They helped you get big. You change reps only if your customers tell you to do so. Your own sales reps will never outperform independent sales reps. I unerstand the impulse, you can keep more money without reps, but the fact is reps manage your idea flow and get you orders. You make money developing product and coordinating many disparate entities... writing orders yourself does not pay.***
-What do you do when the supplier has a minimum order of 1000 items, and you have 10 variations of that item, that are a bit different from each other? Would that meet the minimum order, or you need each variation to be in a quantity of 1000?
***I think you mean would the minimum be 10 x 100 = 1000 piece minimum, or 10 x 1000 = 10,000 minimum? Ask... I bet it is the former...***
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