HP Laserjet and Apple Laserwriters both were made by Canon with the same engine and mechanicals parts. The outside was different.
Lincoln LS 3.9L V8, Ford Thunderbird 3.9L V8, and the the XJ8. are all the same car, with interchangeable parts, the difference being simply what you see.
The Bang & Olufsen 42 inch Plasma screen TV is made the same one Panasonic makes and sells for itself.
It is called OEM (original equipment manufacturer), and it a very common practice. Why invest to build a factory when you can just lay your design over what already works?
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