Steinway pianos being made in China?! No. Not true. I've heard the rumors too. No, Steinway is breaking into the China market in the most effective way: to export to China first you import from China.
Steinway is assisting the largest piano maker in the world, Pearl River Pianos, in design and distribution of the Chinese-made Essex brand in USA. That is how you start. At the same time, Steinway, unknown in China a decade ago, is finding their best growth in China. And they are cross-promoting in China:
The piano, called the Steinway & Sons' Charm of The Dragon, is the company's first joint project with Tian Jiaqing, an antique expert, and the first commemorative Steinway piano in China. Made especially to commemorate the Year of the Dragon this year, it sold for 6.9 million yuan ($1.1 million) at the China Guardian 2012 Autumn Auction in Beijing last month.
What do you want to export to China? Then import that, at any scale, scale does not matter, and give the Chinese USA market feedback. That in essence is the easiest, fastest most profitable method.
Feel free to forward this by email to three of your friends.
Steinway is assisting the largest piano maker in the world, Pearl River Pianos, in design and distribution of the Chinese-made Essex brand in USA. That is how you start. At the same time, Steinway, unknown in China a decade ago, is finding their best growth in China. And they are cross-promoting in China:
The piano, called the Steinway & Sons' Charm of The Dragon, is the company's first joint project with Tian Jiaqing, an antique expert, and the first commemorative Steinway piano in China. Made especially to commemorate the Year of the Dragon this year, it sold for 6.9 million yuan ($1.1 million) at the China Guardian 2012 Autumn Auction in Beijing last month.
What do you want to export to China? Then import that, at any scale, scale does not matter, and give the Chinese USA market feedback. That in essence is the easiest, fastest most profitable method.
Feel free to forward this by email to three of your friends.
0 comments:
Post a Comment