Say it ain't so, Ron! After just a year and a half, the money guys at JCPenney give Ron Johnson from Apple the boot.
The board's decision ends a brief and turbulent career in the corner office for Mr. Johnson. He arrived at Penney to great fanfare in November 2011, but lost the confidence of directors and investors after he rolled out an ambitious plan to reinvent Penney's stores without following the usual retail practice of testing the changes first.
Well, if there is anything I stress, is measure twice cut once. There was no 7 store test of the new strategy? A year ago I made my first comment on the new JCPenney strategy. I said
There is no way to predict how all of this will shake out. So you do what you always do. Test. Measure. Fine tune. Repeat. Learn. Act.
I stress it because it is easy to forget. We know nothing. Start-up or billionaire, reform your certainties as hypotheses and then test them. Learn. Test. And so on...
Feel free to forward this by email to three of your friends.
The board's decision ends a brief and turbulent career in the corner office for Mr. Johnson. He arrived at Penney to great fanfare in November 2011, but lost the confidence of directors and investors after he rolled out an ambitious plan to reinvent Penney's stores without following the usual retail practice of testing the changes first.
Well, if there is anything I stress, is measure twice cut once. There was no 7 store test of the new strategy? A year ago I made my first comment on the new JCPenney strategy. I said
There is no way to predict how all of this will shake out. So you do what you always do. Test. Measure. Fine tune. Repeat. Learn. Act.
I stress it because it is easy to forget. We know nothing. Start-up or billionaire, reform your certainties as hypotheses and then test them. Learn. Test. And so on...
Feel free to forward this by email to three of your friends.
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