There is a double-truck ad in the current issue of Forbes by Paul Mitchell, aka John Paul DeJoria. The guy is fast becoming my hero in biz.
The ad is for something called Grow Appalachia. Well, here is where the hero thing comes in. How he gets involved in helping alleviate hunger in Africa, is to help Appalachians grow more and better food. See the connection? No? He does, and so do I.
Feel free to forward this by email to three of your friends.
DeJoria entered the world of hair care as an employee of Redken Laboratories. He was fired from this position, he claims over a disagreement on business strategies. In 1980, he formed John Paul Mitchell Systems with hairdresser Paul Mitchell and a loan for $700.[5] DeJoria owns 70% of The Patron Spirits Company. The Company is an ultra-premium tequila brand, and in 2011 they sold approximately 2,450,000 cases. DeJoria has a business interest in the African oil industry through his holdings in Madagascar Oil Ltd.He caught me hook line and sinker with Patron tequila. I thought I was buying a time tested traditional tequila, when in fact it was something a hairdresser came up with in 1989. The best!
The ad is for something called Grow Appalachia. Well, here is where the hero thing comes in. How he gets involved in helping alleviate hunger in Africa, is to help Appalachians grow more and better food. See the connection? No? He does, and so do I.
Feel free to forward this by email to three of your friends.
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