Monday, December 30, 2013

Reading James

When I hear a preacher man talk business principles from the Bible, my ears perk up, James Chapter 4:


13 Come now, ye that say, To-day or to-morrow we will go into this city, and spend a year there, and trade, and get gain:
14 whereas ye know not what shall be on the morrow. What is your life? For ye are a vapor, that appeareth for a little time, and then vanisheth away.


Exactly.  We cannot know.  All we know is our order book today, and what trends have been.  We can only keep track of feedback and obey (ob+audere: to closely hear) the customers, who employ us.  Some etymologies add "to listen" (audience) but to hear is better, I think, because it is more active than to listen, methinks.

We can only form hypotheses and constantly test them, an intense form of hearing from customers.

Feel free to forward this by email to three of your friends.


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