If someone wants samples to test at no cost, then they are not a buyer. If you give them a free sample, you are wasting time and money. I think the idea of giving free wine at trade shows is nuts, crazy, delusional. I recall when wineries in California used to do it, now of course they charge.
Since it is apparently Hong Kong day on this blog today, here is a website about pop-up food carts ala Hong Kong. People sell the samples. This is done right...
Of course, this should be marketing as well, anyone who buys should have a means to buy again, after the event. I don't see that with what little info there is... check it out...
I will not charge for samples when I get value beforehand, say in the form of market intelligence... if someone can convince me their market intelligence (studies info) is worth ten times the cost of my samples, then I might trade no cost samples for no cost market intel.
Never give a free sample.
Feel free to forward this by email to three of your friends.
Since it is apparently Hong Kong day on this blog today, here is a website about pop-up food carts ala Hong Kong. People sell the samples. This is done right...
Of course, this should be marketing as well, anyone who buys should have a means to buy again, after the event. I don't see that with what little info there is... check it out...
I will not charge for samples when I get value beforehand, say in the form of market intelligence... if someone can convince me their market intelligence (studies info) is worth ten times the cost of my samples, then I might trade no cost samples for no cost market intel.
Never give a free sample.
Feel free to forward this by email to three of your friends.
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