The Hong Kong China Wine Business Update

The HKTDC reports:

How have the Central Government’s austerity measures affected wine demand on the mainland? The direction from Beijing on gifting and banquets – measures that have been in place for over a year now – has certainly slowed down the demand for premium and luxury goods in many markets, including fine wine. But this is the rarified air at the very top of the wine range. Individual consumers have helped cushion the effects of government austerity. Consumer interest continues to grow as they explore the growing selection of wines becoming available across China.

And much more, give the article a read...  and then this...

The huge wine business this demand brings to Hong Kong is evident by record attendances at the city’s two leading industry events: the HKTDC Hong Kong International Wine & Spirits Fair, held each November, and the biennial Vinexpo Asia-Pacific. Vinexpo returns 27-29 May 2014, to the Hong Kong Convention and Exhibition Centre, bringing about 1,400 exhibitors from 31 countries, and an expected attendance of almost 18,000. To accommodate about 200 new exhibitors, the showcase will occupy 50 per cent more floor space this year. 

Feel free to forward this by email to three of your friends.

Bookmark this post --- Email this post